Innovation landscape

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Innovation landscape is used by Doblin, Inc. to aid companies in trying to find the most innovative ways of approaching an industry. Innovation landscapes illustrate a visual image of the so-called "terrain" or business that leaders need to understand and manage. They a proprietary diagnostic tool to identify patterns of innovation within an industry.

The green indicates the amount of time that the landscape is observing.
The green indicates the amount of time that the landscape is observing.
The peaks and slopes indicate areas of high-industry activity and major industry changes.
The peaks and slopes indicate areas of high-industry activity and major industry changes.
The formation of new hills in the landscape indicates new activity
The formation of new hills in the landscape indicates new activity
The green illustrates no activity, where innovation is 100% possible.
The green illustrates no activity, where innovation is 100% possible.
Innovation landscape for the computer industry
Innovation landscape for the computer industry

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